Brochure: CNB Bank needed a new relationship brochure that portrayed the benefits of doing business with a community bank, rather than with a large multi-layered financial conglomerate.
Plain English delivered the copy that explained why a hometown bank that knows its customers is the best choice: Local relationships, local decision-making, and local community outreach. And we did it without pretentious jargon or confusing hyperbole.
Brochure: GroupWorks, a start-up insurance brokerage, needed to introduce itself to the group insurance market. They were interested in targeting multiple audiences with a set of introductory relationship brochures.
Plain English built the copy for a package of informational pieces directed toward prospects, partners, associations and insurance carriers.
No ambiguity. Plain English.
Company Profile: Risk management firm Springer Bonner needed a positioning piece for inclusion in proposals and executive summaries, and as a leave-behind at conferences and tradeshows.
Plain English came through with copy built on Springer Bonner’s approach to creating specialized risk management programs. By allowing a glimpse of their background and process, Plain English left Springer Bonner with a piece they could use to position themselves with a variety of different audiences.